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Infiniti Q50 Debuts at Geneva Motor Show with European Power


ROLLE, Switzerland, Feb 5th 2013 - The new Infiniti Q50 sports saloon made its debut at the Geneva Motor Show today with all the prerequisites needed to build a strong new level of customer engagement across Europe in the premium class.

Marking the start of a new-generation of Infiniti Q models, the Q50 for Europe includes the first fruit of the co-operation agreement with alliance partner Daimler AG.

"The Infiniti Q50 is a world-class sports saloon with an engine line-up that will clearly demonstrate its intentions to be a major player within the European premium market," said Bernard Loire, Vice President, Infiniti Africa, Middle East and Europe (AMIE).

Making its first public appearance outside the U.S. where it had its world debut in Detroit in January, the Infiniti Q50 heralds a new design direction for the Infiniti range - all of which in future will bear a Q for sedans and coupes or QX badge for crossovers and SUVs - and reinforces the brand's status as a true technology leader.

Powerful and distinctive, the Q50 design references both Infiniti's sports saloon past and the iconic concept car trilogy (Essence, Etherea, Emerg-e, all revealed at previous Geneva Motor Shows) that are helping to shape its future.

The Q50 is at the verge of technology innovation: It features the world's first Direct Adaptive Steering technology. Further details of Direct Adaptive Steering (DAS) will be available at the Geneva Motor Show.

As well as the Q50, Infiniti's Geneva show stand will feature the LE Concept, Infiniti's first 100% electric car, and triple World Champion Sebastian Vettel's Formula One machine in its 2013 livery, reflecting the new title partnership with Infiniti Red Bull Racing.

Notes to editors about Infiniti
Infiniti, the premium automotive brand, reflects its brand promise "Inspired Performance" with a model line-up of sedans, coupés, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. Infiniti continues to launch across the globe through a dedicated network of Infiniti Centres that share a commitment to exceptional hospitality throughout the entire period of ownership.

Infiniti was launched in 1989 in the United States. Infiniti's global footprint expanded into Canada in 1990, Taiwan in 1997, the Middle East in 2004, Korea in 2005 and Russia in 2006. Global expansion continued in 2007 with Infiniti Centres opening in the Ukraine and in one of the world's fastest growing luxury automotive markets, China. In 2008 Infiniti launched in Western and Central Europe which has added 20 additional markets. Infiniti is sold globally in 47 markets to-date.

Since May 2012, Infiniti Motor Company Ltd.'s new global headquarters is situated in Hong Kong, headed by Johan de Nysschen as President of Infiniti on 1 July.

Press information, photographs and videos are available from www.infinitipress.eu.

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Contact
Eva Ng Kon Tia
Communications and Events Manager
T: +41 21 822 4951
E: eva.ngkontia@infiniti.eu


Terry Steeden
Communications Manager
T: +44 7796 938516

E: terry.steeden@infiniti.eu


 
 

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